Taking new engagements

Digital strategy and paid media for B2B teams

We build the strategy, analysis, and measurement behind corporate demand, and run the account-based programs that act on it.

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Sectors

B2B Technology
Fintech
Healthcare
Professional Services

What We Do

Strategy through activation

Strategy, analysis, and measurement are the work, not the preamble to it. Each is available as a standalone engagement, or paired with hands-on activation.

Digital Strategy

Channel architecture, audience and persona strategy, messaging frameworks, and roadmaps for corporate demand. Clear priorities on what to run first and what to defer.

Audience & Market Analysis

Account and segment sizing, competitive and share-of-voice review, and an audit of existing programs. An honest read on where the demand actually is, before budget commits to it.

Measurement & Attribution

Measurement frameworks, engagement benchmarks, and account-level tracking designed before launch rather than retrofitted after it. Built for categories where attribution is imperfect.

Paid Media & ABM

Account-based programs, audience build, creative briefing, campaign setup, and ongoing optimization. LinkedIn anchors most programs, with search, programmatic, and syndication layered where they fit.

Demand Programs

Structured tests that create measurable signal in complex B2B categories: upsell and cross-sell, partner-led markets, and long sales cycles that resist simple attribution.

Reporting & Readouts

Monthly reporting built for marketing and sales stakeholders, with honest readouts on what paid digital can and cannot prove. Written to be forwarded, not decoded.

About Ilio Digital

Independent consulting for complex B2B go-to-market

Ilio Digital is an independent practice working with marketing leaders who need senior strategy and hands-on campaign execution in the same engagement.

Engagements are typically project-based or fractional: standing up a corporate digital program, running a proof-of-concept demand test, or leading paid media while internal teams scale. Channel mix is tailored to audience, budget, and sales cycle.

FAQ

Common questions

What types of companies do you work with?

B2B technology, fintech, healthcare, and professional services organizations with complex buying journeys, named account targets, or partner-led go-to-market motions.

Strategy only, or execution too?

Either. Plenty of engagements are strategy, analysis, and measurement only, delivered as the product rather than as setup for a media buy. When activation is in scope, month 1 covers strategy, audience modeling, and measurement design, then paid setup, launch, and optimization follow.

How do engagements usually run?

A short discovery conversation, then a scoped proposal with clear deliverables, timeline, and fees. Most engagements are long term, billed monthly, because that is where the work compounds. Targeted 3 to 6 month projects are an option when a defined scope fits the goal better.

Which channels do you run?

Google Search, programmatic ABM, content syndication, retargeting, and email nurture are all in scope, and LinkedIn is often the anchor for corporate demand tests. Channel mix follows the audience, the budget, and the sales cycle, not the other way around.

Let's work together

Have a program to scope or a digital strategy gap to fill? Reach out at info@ilio.digital or use the form below.